Turkish olive oil rating in Saudi Arabia: Top 5 best-selling brands

Saudi Arabia is one of the largest food markets in the Middle East, and demand for healthy eating and natural products has increased in recent years. Consequently, interest in olive oil has also increased significantly. Extra virgin olive oil (EVOO), in particular, is preferred as a luxury and healthy product. Turkey has increased its olive oil exports to the Gulf countries, focusing particularly on markets such as Saudi Arabia, the United Arab Emirates, and Qatar. While Spanish, Italian and local brands are still strong in the Saudi Arabian market, Turkish olive oil brands are increasingly gaining ground.🇹🇷 Turkish Olive Oil Market in Saudi Arabia: General SituationConsumer preference: Extra delicate, low-acid, nutty olive oil.Distribution channels: Supermarkets (Carrefour, Tamimi Markets, Panda), luxury food stores, online (Noon, Amazon.sa). Advantage of Turkish brands: "Natural", "traditional production", "organic" image and affordable prices. Challenges: Strong market share of Spanish and Italian brands, lack of brand recognition.&nbsp;Best Selling or Prevalent Turkish Olive Oil Brands in Saudi Arabia (2023-2024)The following 5 brands were selected based on export data, presence in retail stores, online sales performance and consumer reviews: 1. Saray Olive Oil Producer: Kavaklıdere (Doğuş Group) Highlights: Extra delicate, low acid (<0.3%) Modern packaging, English/Arabic label Easy to find in Carrefour, Tamimi Markets and online platforms Market share: Middle-high segment Consumer reviews: "Delicious, family-friendly, Turkish quality" &nbsp; 2. Narlı Olive Oil Producer: Narlı Zeytin (based in Aydın) Highlights: Organic certified products Traditional production, small batches "Türkiye's best olive oil" image Preferred in upscale restaurants and specialty stores Distribution: Amazon.sa, through specialty importers Consumer profile: High-income earners, those who value a healthy diet 3. Ülker Olive Oil (Ülker EVOO) Producer: Ülker (Yıldız Holding) Highlights: Strong brand awareness Suitable for home use with large packaging (3L, 5L) Common in chains such as Panda and Lulu Hypermarket Advantage: Price-performance balance Deficiency: Its extra delicate quality is lower than some competitors 4. Koru Olive Oil Producer: Koru Gıda (İzmir) Highlights: Geographical indication (Aegean Region EVOO) Products that have passed chemical analysis and taste tests Available in stores selling organic products in Saudi Arabia Market strategy: Direct export + local distributors Consumer feedback: "Similar to Arabacı, but fresher" &nbsp;5. Aegean Olive Oil (Aegean Natural Olive Oil)Producer: Export consortium representing multiple producersHighlights: Türkiye's official export-supported "Aegean Olive Oil" campaignArabic labeled, complies with Saudi standardsMinistry of Trade and TİMsupportedDistribution: Promotion at state-sponsored fairs, growing presence in retail chainsStrength: "Türkiye's olive oil" imageAdditional Information:Price range (1L EVOO): 35–80 SAR (Turkish brands generally in the 40–60 SAR range)Competing brands: Bertolli (Italy), Carbonell (Spain), Al Wadi (local), Filippo BerioFactors influencing consumer preferences:Packaging qualityArabic labelOrganic certificate"Extra delicate" designationTurkish origin (reassuring in some consumer groups)Conclusion and RecommendationsTurkish olive oil brands are quickly gaining recognition in Saudi Arabia as a high-quality, natural, and affordable alternative. Brands like Saray, Narlı, and Koru, in particular, are making a strong mark among high-income, healthy-eating segments with sound marketing and distributor strategies. Recommendations for success: Arabic labeling and Islamic compliance (halal certification) are essential. An online sales strategy (Amazon.sa, Noon) should be developed. Collaboration with local influencers (culinary, healthy lifestyle content). Agreements with retail chains (Lulu, Panda, Carrefour). Differentiation should be made with organic, geographically indicated products.