Turkish Molasses Types and Prices Sold in Jordan

Turkish Molasses Varieties and Prices Sold in Jordan
Jordan lies at the intersection of Mediterranean and Middle Eastern culinary cultures and still maintains strong traditional eating habits. The trio of molasses, tahini, and simit (Turkish bagel) is an essential combination, especially at breakfast. Within this framework, molasses is in high demand both for daily consumption and as a gift. However, due to limited local production, imports meet the majority of the need for high-quality molasses. This creates a significant export opportunity, particularly for molasses originating in Turkey. Turkish molasses sold in the Jordanian market is among the products preferred by consumers for its flavor, packaging, and "natural, hygienic, and halal" image. The main Turkish molasses varieties sold in Jordan are:
Grape Molasses: This is the most widely consumed type. Products with a dark color, a balanced natural sugar content, and a good balance of sweet and sour are particularly preferred. These molasses are usually sold in 500 ml glass bottles and consumed with tahini for breakfast.
Fig Molasses: Known for their sweet and intense flavor. It's especially consumed during suhoor during Ramadan. It's also included in gift boxes and presented in luxurious packaging. Grape + Fig Molasses: This blend, with its sweet and deep flavor profile, is especially popular among younger generations and families. It's also considered a natural energy source. Molasses Sets: Gift boxes combining different flavors like grape, fig, and date molasses sell well during Eid, wedding, and iftar seasons. These sets are typically presented in wooden boxes, canvas bags, or kraft paper boxes. The packaging must include an Arabic label. The product name, origin, net quantity, expiration date, ingredient information, and certifications (HALAL, ISO 22000, HACCP) are clearly communicated to the consumer. Some brands also personalize the box by printing the recipient's name on it. E5 Global Trade supports the manufacturer in designing packaging tailored to the needs of the Jordanian market. Prices in the Jordanian market vary depending on the brand, packaging, and sales channel. As of 2025, average prices are as follows: 500 ml Turkish Grape Molasses: 4.50–6.00 JOD (Approx. 100–135 TL) 500 ml Turkish Fig Molasses: 5.50–7.00 JOD (Approx. 125–160 TL) 3-Pack Gift Set (Grape + Fig + Date): 18.00–25.00 JOD (Approx. 400–560 TL) These prices are especially valid at large retailers (Carrefour Jordan, Spinneys, Al-Fanar) and specialty food stores. Prices on e-commerce platforms (Talabat, Nana Direct, Sivvi) may be more variable but generally remain in the same range. Distribution channels are diverse. Instead of selling directly to consumers, most manufacturers enter the market through a distributor or importer based in Amman. This partner handles the product's customs clearance, stores, distributes, and provides customer service. E5 Global Trade ensures the connection between producers and these partners, manages contract processes, and ensures payment security. Turkey has a significant advantage in logistics. Products shipped by container from the ports of Mersin or Iskenderun to Aqaba or Amman arrive within 8 to 12 days. This timeframe is significantly shorter than that of Asian competitors. Air sample shipments can take 2 to 3 days. E5 Global Trade determines the most suitable logistics model (EXW, FOB, CIF, DAP), expedites customs procedures, and monitors the delivery process on a daily basis. Social media plays a significant role in marketing. "Turkish Breakfast Set" videos are widely shared by Jordanian consumers on Instagram and Facebook. Content showcasing the products used on a family's breakfast table is particularly popular. E5 Global Trade supports the visibility of producers' brands on these platforms during this process. Ultimately, the Turkish molasses varieties and prices sold in Jordan are not only based on taste, but also on the right packaging, distribution, and marketing strategies. E5 Global Trade is a partner who demonstrates that producers are not alone in this journey. Because true trade is much more than just shipping products.