Egypt & Morocco: Curtain Export to North Africa – Customs & Payment Guide
Introduction
Egypt and Morocco are two of the most important destinations in North Africa for curtain export, textile trade, and home décor products. With a combined population of over 120 million, increasing urbanization, and ongoing hospitality and real estate projects, these countries provide a fertile ground for exporters. For Turkish textile producers in particular, the region offers unique opportunities thanks to geographical proximity, competitive pricing, and strong historical trade ties.
However, successful entry into these markets requires a deep understanding of customs regulations, payment systems, standard product preferences, and distribution channels. This guide highlights the key elements exporters must consider when entering Egypt and Morocco.
Overview of North Africa’s Curtain Market
📊 Table 1: North Africa Curtain & Textile Market Data (2024)
Category | Egypt (€ Billion) | Morocco (€ Billion) | Annual Growth Rate | Import Share |
---|---|---|---|---|
Curtains & Drapery | 0.65 | 0.35 | 4.5% | 60–65% |
Upholstery & Decorative Fabrics | 0.50 | 0.28 | 4.0% | 55–60% |
Hospitality Projects | 0.40 | 0.25 | 5.2% | 70% |
Retail Home Textiles | 1.10 | 0.60 | 3.8% | 50–55% |
👉 More than half of the curtain and decorative textile demand in Egypt and Morocco relies on imports — a major opportunity for exporters.
Price Ranges in Egypt & Morocco
📊 Table 2: Curtain Price Segments in Egypt & Morocco (2024)
Segment | Avg. Price (Per Curtain) | Target Audience | Demand Intensity |
---|---|---|---|
Low | €8–15 | Mass-market, supermarket & bazaar chains | Very High |
Mid | €20–45 | Middle-class households, online buyers | High |
Premium | €60–120 | Luxury consumers, hotels, real estate projects | Medium |
- Egypt: Strong demand in the low and mid segments, especially for polyester and blended fabrics.
- Morocco: Mid and premium segments are stronger due to European influence and a growing hospitality sector.
Standard Sizes and Preferences
📊 Table 3: Standard Curtain Sizes in Egypt & Morocco
Product | Most Preferred Sizes |
---|---|
Ready-Made Curtains | 140x250 cm, 150x300 cm |
Sheer Curtains | 140x260 cm |
Project-Based Custom Orders | Vary by hotel/apartment requirements |
👉 Exporters targeting retail channels should stick to 140x250 cm and 150x300 cm, which dominate consumer demand.
Customs Procedures
Egypt – Import Regulations
- Required documents: invoice, packing list, certificate of origin, pre-shipment inspection (sometimes mandatory).
- Customs clearance delays are common without local representation.
- Tariffs for textile and curtain products range from 10–20% depending on HS code.
Morocco – Import Regulations
- Benefiting from EU and regional trade agreements, tariffs are relatively lower.
- Certification for fabric composition and quality is frequently requested.
- Tangier Med Port offers highly efficient logistics, making Morocco a hub for trade between Europe and Africa.
Payment Systems
📊 Table 4: Common Payment Methods in North Africa
Method | Usage | Risk Level |
---|---|---|
Letter of Credit (LC) | First-time exports | Very Low |
Cash Against Documents (CAD) | Established partnerships | Medium |
Bank Transfer (TT) | Trusted long-term clients | Higher |
- Egypt: LCs are dominant due to strict foreign exchange regulations.
- Morocco: More flexibility with CAD and bank transfers for trusted importers.
Market Trends and Consumer Behavior
- Eco-Friendly Demand: OEKO-TEX certified fabrics gain preference in urban markets.
- Hospitality Growth: Hotels in Cairo, Sharm El Sheikh, Marrakech, and Casablanca demand high-quality curtains.
- E-Commerce Expansion: Platforms such as Jumia.ma and local online shops are driving mid-segment growth.
- Design Preferences: Moroccan consumers favor modern European designs, while Egyptians prefer both traditional and modern blends.
Opportunities for Turkish Exporters
📊 Table 5: Turkey vs. China vs. India – Competitive Comparison
Criteria | Turkey | China | India |
---|---|---|---|
Price | Medium | Low | Low-Medium |
Quality | High | Medium | Medium-High |
Delivery Time | 5–7 days | 25–40 days | 20–30 days |
Fashion Adaptability | High | Low | Medium |
Certification | Strong (OEKO-TEX) | Medium | Medium |
- Turkey’s Advantages: Quality-price balance, fast logistics, and flexible production.
- Challenges: Competing with low-cost Chinese imports in the entry-level market.
Risks & Challenges
- Price-sensitive consumers in Egypt.
- Quick adaptation required to changing design and fashion trends.
- Strong local distributors and established European brands in Morocco create competitive pressure.
Strategic Recommendations
- Target Mid-Segment: Highest demand with balanced margins in both Egypt and Morocco.
- Adapt to Standard Sizes: Focus on 140x250 cm and 150x300 cm for retail.
- Certification Matters: OEKO-TEX and eco-friendly labels increase competitiveness.
- E-Commerce Presence: Collaborate with Jumia, Souq, and local platforms.
- Horeca & Project Sector: Hotels and new urban projects offer premium sales opportunities.
- Build Partnerships: Strong local distributors and agents reduce customs and payment risks.
Conclusion
Egypt and Morocco represent two of the most dynamic curtain markets in North Africa. Exporters who understand price ranges, consumer preferences, customs procedures, and payment systems will be well-positioned to succeed. The mid-segment, online sales channels, and project-based opportunities provide the strongest potential for long-term growth.
Expand with E5 Global Trade
E5 Global Trade helps producers and exporters access the Egyptian and Moroccan textile markets more efficiently:
- Showcase your curtain and textile products to international buyers.
- Connect directly with importers, distributors, and project contractors.
- Simplify customs, payment, and certification processes.
- Build new business partnerships across North Africa.
👉 Take your curtain export business to the next level with E5 Global Trade today and secure your position in the growing North African textile market.