Brazil’s HORECA Curtain Market: Flame Retardant (FR) Demand and Project-Based Opportunities

Introduction

Brazil’s hospitality, restaurant, and café (HORECA) sector has been experiencing steady growth over the past decade, fueled by tourism, urbanization, and major international events. With more than 1 million hotels, resorts, restaurants, and entertainment venues across the country, demand for interior solutions—particularly curtains and decorative textiles—is rising. For Turkish exporters, Brazil represents an attractive destination, especially in the flame retardant (FR) curtain segment, which is a legal and functional requirement for many public spaces.

This article explores Brazil’s HORECA curtain market, focusing on FR standards, pricing, project-based opportunities, and import trends, while providing strategic recommendations for textile producers.

Overview of Brazil’s HORECA Market

📊 Table 1: Brazil’s HORECA Industry Data (2024)

Category	Market Size (USD Billion)	Annual Growth Rate	Import Share
Hotels & Resorts	6.2	4.8%	58%
Restaurants & Cafés	4.1	5.1%	52%
Event Venues & Theaters	2.0	4.5%	65%
Total HORECA Sector	12.3	4.9%	57%

👉 Over half of curtain demand in Brazil’s HORECA sector depends on imports, highlighting opportunities for exporters.

Flame Retardant (FR) Demand in Brazil

Legal Requirement: In public spaces such as hotels, theaters, and restaurants, FR-certified textiles are mandatory under Brazilian fire safety regulations.
Standards: Curtains must comply with NFPA 701 (USA) or equivalent EN 13773 (EU) standards. Many importers prefer EU-certified products.
Applications: Hotels, convention centers, luxury restaurants, and cinemas rely heavily on FR curtains for both aesthetics and compliance.

📊 Table 2: Key FR Standards in Brazil’s Curtain Market

Standard	Origin	Application
NFPA 701	USA	Hotels, public venues
EN 13773	EU	Restaurants, event spaces
ABNT NBR 9442	Brazil	Local fire safety requirement

Price Ranges in Brazil’s Curtain Market

📊 Table 3: Price Segments for HORECA Curtains in Brazil (2024)

Segment	Avg. Price per m²	Target Audience	Demand Intensity
Low	$5 – $10	Budget restaurants, motels	Medium
Mid	$12 – $20	3–4 star hotels, chain restaurants	High
Premium	$25 – $50	5-star hotels, luxury venues	Medium-High

👉 The mid-segment dominates the market, especially with hotel chains and large restaurant groups.

Standard Sizes & Project Requirements

Hotels typically order 140x260 cm and 150x300 cm curtain panels.
Blackout FR curtains are widely used in guest rooms.
Decorative sheer curtains are popular in lobbies, restaurants, and event halls.
Large projects (e.g., new hotel constructions) often require bulk orders with consistent FR certification.

Import Trends and Opportunities

Growing Imports: China and Turkey are the top suppliers of curtains to Brazil.
Hotel Development: Brazil is expected to open 120+ new hotels by 2027, fueling demand.
Event Industry: Strong growth in entertainment venues (concert halls, theaters) requires FR compliance.
Customization: Brazilian buyers value bespoke designs adapted to tropical aesthetics.

📊 Table 4: Supplier Comparison in Brazil’s Curtain Imports (2024)

Criteria	Turkey	China	Local Producers
Price	Medium	Low	High
Quality	High	Medium	Medium
Delivery Time	20–30 days	40–50 days	5–7 days
Certification	Strong (EN, FR)	Medium	Low
Design Adapt.	High	Low	Medium

Risks & Challenges

High import tariffs and logistics costs.
Strict fire certification procedures.
Competition from Chinese suppliers in the low-price segment.
Slow bureaucracy at Brazilian customs.

Strategic Recommendations for Exporters

Target the Mid-Segment: Focus on 3–4 star hotels and chain restaurants.
Offer FR Certification: Provide EN or NFPA test reports with shipments.
Customization: Adapt designs to Brazilian tropical styles and vibrant colors.
Partner with Local Distributors: Build networks with hotel contractors and interior designers.
Project-Based Sales: Work directly with hotel construction and renovation projects for bulk sales.

Conclusion

Brazil’s HORECA curtain market presents strong opportunities for Turkish exporters, particularly in the FR-certified mid-segment. With a combination of compliance, competitive pricing, and design flexibility, Turkey can strengthen its position against Chinese suppliers. Success depends on partnerships with local distributors, e-commerce presence, and project-based strategies.

Expand into Brazil with E5 Global Trade

E5 Global Trade offers a powerful platform for textile producers aiming to expand into Brazil’s HORECA sector:

Showcase FR-certified curtains to Brazilian hotel and restaurant buyers.
Connect directly with importers, distributors, and contractors.
Secure new project-based opportunities in the growing hospitality industry.

👉 Join E5 Global Trade today and position your company in Brazil’s fast-growing HORECA curtain market!