How to Participate in International Fairs? Step-by-Step Participation Guide (2025)

International trade fairs offer great opportunities for manufacturers, exporters, and brands looking to expand internationally.

However, many companies perceive this process as complex, expensive, or difficult.
However, with proper planning and digital support, participating in international trade fairs is quite easy!
In this guide, we explain step-by-step how to participate in international trade fairs, the necessary documents, government support, and the advantages of digital participation with E5 Global Trade.

1. Choose the Right Trade Fair
Not every trade fair is suitable for every sector. You should choose according to your company's target market, product group, and budget.

For example:
If you are in the furniture sector: Interzum Cologne, INDEX Dubai
If you are in the food sector: SIAL Paris, Gulfood Dubai
If you are in the textile sector: Texworld Paris, Première Vision
E5 Global Trade guides you in the right direction with its sector-specific trade fair lists.

2. Apply
Participating in trade fairs generally requires the following:
Trade application form
Product catalog
Trade registry certificate
Payment of participation fee
Application deadlines may close months before the fair, so you should act early.

3. Benefit from Government Support
The Ministry of Trade provides a wide range of support for trade fair participation for exporters in Turkey.
Expenses covered by international trade fair support include:
Stand rental
Transportation
Advertising expenses

Flight ticket and accommodation
Product display expenses
E5 Global Trade can provide digital consulting to companies wishing to benefit from this support.

4. For Those Who Can't Physically Attend: Digital Participation with E5 Global Trade
Digital trade fair participation is now possible for companies that don't want to set up a trade fair stand or can't travel abroad.
With E5 Global Trade, participating in digital fairs:

You showcase your products worldwide

You'll be visible to those searching for "fair products" on Google

Your product page is published in 8 different languages

You receive offers and messages from buyers

You have a digital stand open 365 days a year

So, without the need for a physical stand, the digital stage is yours!

5. Pre-Fair Preparations

Prepare your catalogs in multiple languages

Send your products as samples or promote them on the platform

Update your website and E5 Global Trade page

Reach buyers in target countries via email/digital advertising
Set up a digital tracking system for after the fair

Conclusion: Fair + Digital Participation is Essential for Expanding Internationally

Preparations are essential for those who want to physically attend international fairs.
But the digital world can simplify this process.
E5 Global Trade helps you gain customers by highlighting your brand during international fairs, even without setting up a stand.
Even if you're not in the country where the fair is held, you can still reach your customers digitally! www.e5globaltrade.co