"Dutch Curtain Market: Online Channel Requirements (EAN, Returns, Logistics)"

The Dutch Curtain Market: Online Channel Requirements (EAN, Returns, Logistics) As one of the most digitalized countries in Europe, the Netherlands holds a strong position in the home textile and, in particular, the curtain market. Dutch consumers prioritize practical, functional, and design-focused products, and a significant portion of their shopping habits are now shaped online. Therefore, while the Dutch market offers significant opportunities for manufacturers and wholesalers seeking to export curtains, it also requires significant preparation. Success in online sales channels requires the EAN barcode requirement, return policies, logistics speed, and full compliance with customer expectations. Below, you can find the dynamics of the Dutch curtain market, factors exporters should consider, and successful sales strategies. Overview of the Dutch Online Curtain Market: The Netherlands has one of the highest internet penetration rates in Europe. More than 95% of consumers shop online. This rate is growing to include the curtain and home textile category.  E-commerce volume: By 2024, the online segment of the Dutch home textile market reached approximately €1.2 billion.  Category trends: Ready-made curtains, products with blackout functions, and modern designs are in particular demand.  Popular platforms: The leading channels for curtain sales in the Netherlands are:  Bol.com (the country's largest e-commerce marketplace)  Amazon.nl (with its global network advantage)  Wehkamp (focused on fashion and home decoration)  Otto & fonQ (design-oriented retailers)Dutch consumers pay attention to both functionality and design when choosing products. Additionally, environmentally friendly production and sustainability elements are becoming increasingly prominent. EAN Barcode Obligation: The first requirement for exporters who want to sell online in the Netherlands is the EAN barcode obligation. Without an EAN-13 barcode, it is not possible to list your products on platforms like Amazon.nl or Bol.com. A separate barcode must be defined for each product variant (for example, different size or color options of the same model). Barcodes must be officially obtained through GS1 Netherlands or GS1 Turkey. The barcode must be clearly displayed on the packaging. This obligation was introduced to increase the traceability and reliability of products in Dutch e-commerce. Return Policies: Consumers in the Netherlands have a 14-day unconditional right of return. This is particularly important in the curtain category, as incorrect measurements, colors, or fabric choices are the primary causes of returns. Exporters who want to be successful should pay attention to the following points: Description details: Measurements, fabric properties, and washing instructions should be clearly stated on the product pages. Image quality: High-resolution photos and even short videos significantly reduce return rates. Packaging: The product should be packaged to prevent damage during the return process. Customer support: Fast and multilingual communication with consumers increases customer satisfaction. Logistics and DeliveryFast delivery is one of the most important elements of consumer expectations in the Netherlands. Standard delivery time: 2–5 business days. Longer deliveries negatively impact customer satisfaction. Warehouse & Fulfillment solutions: Amazon FBA (Fulfillment by Amazon) provides fast delivery to the Netherlands via warehouses in Germany. Bol.com LVB (Logistiek via Bol.com) operates through a Netherlands-based warehouse network. Cargo labeling: Compliance with the platforms' private labeling rules is essential. Sustainable logistics: The Dutch market prioritizes environmentally friendly packaging and low-carbon logistics solutions. Customer Expectations and Consumer Behavior: The points Dutch consumers pay most attention to when shopping for curtains: Fast and reliable delivery, Easy returns and transparent processes, Environmentally friendly packaging and sustainable production, Affordable prices and promotions, Easy installation and practical use. Companies that meet these expectations can easily increase customer loyalty.  Conclusion: The Dutch curtain market offers a high potential for exporters looking to establish a presence in online channels with the right strategies. However, for success, it's essential to: comply with the EAN barcode requirement, manage the 14-day right of return, offer fast and sustainable logistics solutions, and accurately analyze customer expectations. E5 Global Trade offers manufacturers and exporters a significant advantage in this process. Your listings on the platform are automatically published in 12 languages, ensuring you're directly matched with the right buyers in the Netherlands. 👉 Post an ad / leave an RFQ on E5 Global Trade now.