Guide to Entering the Japanese Market with E5 Global Trade (2025)

Meet the Far East's Most Respected Market
As of 2025, Japan remains one of Asia's most sophisticated, reliable, and largest import markets.
With its confidence in high-quality products, its emphasis on hygiene and standards, and its brand loyalty, the Japanese market is a prestigious, sustainable, and high-margin market for exporters.
The smartest way to enter this market digitally, effortlessly, and with targeted attention is through:
E5 Global Trade, a global B2B platform that connects manufacturers and suppliers from around the world with importers, wholesalers, and private labels in Japan.

Why Should You Export to Japan?
1. A Consumer Profile That Values Quality
Japanese customers look for products focused on quality and safety, not price.
This translates to long-term loyalty and repeat orders.
2. 2025 Import Expectation: $930+ Billion
Japan's total imports exceed $900 billion annually.
Its import volume ranges from electronics and food to packaging and textiles.

3. Customs Facilitation
Some customs advantages may be available for products coming from countries within the Generalized System of Preferences (GSP), such as Turkey.

Major Sectors for Export to Japan
Sectors in Demand
Food: Organic olive oil, tahini, dried fruit, nuts, legumes
Cosmetics: Vegan soap, natural lotion, shampoo, facial cleanser
Textiles: Cotton t-shirts, underwear, baby clothing, work clothes
Cleaning: Hygienic hand soap, surface disinfectant, laundry detergent

Packaging: Kraft boxes, eco-friendly labels, minimalist packaging products
Medical gloves, masks, medical textiles, laboratory supplies

Japanese Market Expectations
Certification
CE, GMP, ISO, Vegan, and Halal certifications are of great importance.
Product safety, ingredient transparency, and sustainability certifications are a plus.
Packaging Aesthetics
In Japan, packaging is an integral part of the product.
Simplicity, minimalism, clean lines, and aesthetic details are preferred.
Sample Submission with a Low MOQ
Japanese companies often request samples and start small initial orders.
Companies prepared for this can quickly gain a foothold in the market.

How to Expand into Japan with E5 Global Trade?
1. Create a Free Membership
Your company name, industry, production capacity, and existing certifications
Select "Japan" as your target country
2. Publish an SEO-Friendly Ad
Title Example: CE-Certified Vegan Hand Soap for Japan – Private Label Production
Description: 250 ml amber bottle, CE + Vegan certified. MOQ 1,000 units. Special packaging and minimalist design tailored to the Japanese market.
3. Appear in Japanese Searches on Google
E5 Global Trade ads are optimized to appear in the following searches:

Japan import suppliers 2025

Vegan soap Japan wholesale

Halal food Japan import

Japan private label cosmetics

Textile exporter to Japan
4. Direct Connection with Japanese Buyers

Japanese importers who see your ad will message you.

You will receive quotation requests such as sample requests, price inquiries, and delivery times.
5. Visibility and Request Tracking
How many views have each product received, who showed interest, which country clicked, and have any offers been received?

All of this is reported, analyzed, and your listing is highlighted.

Which Companies Can Export to Japan?
Manufacturers with hygiene and quality certifications
SMEs that can provide samples with low MOQ
Brands that design in line with Japanese aesthetics and packaging
Companies offering organic and healthy lifestyle-focused products
Contract manufacturers in the textile, cosmetics, and food sectors
Brands supplying products for Amazon Japan

Advantages of Growing in Japan with E5 Global Trade
Multilingual platform: Turkish + English + Japanese
Presenting Japanese importers with Google SEO compatibility
Buyer-seller matching algorithm
Publishing your products in the most suitable categories
Sample & offer infrastructure
24/7 accessible corporate storefront

Digital Gateway to Japan: E5 Global Trade
Your product may be high-quality in the Japanese market, but if they need to find you, you're in the right place.
E5 Global Trade removes all digital barriers between you and buyers in Japan and puts you in front of them.
Sign up for free today,
Enter your product listing, and
Start receiving orders from Japan!
If you want to export to the pearl of the East, E5 Global Trade is here for you.