The Netherlands Curtain Market: Online Channel Requirements (EAN, Returns, Logistics)

The Netherlands Curtain Market: Online Channel Requirements (EAN, Returns, Logistics)IntroductionThe Netherlands is one of Europe's most advanced e-commerce markets. For curtain exporters, EAN barcodes, return policies, and logistics management are critical success factors for online sales. Dutch consumers’ high return rates and strict consumer rights require exporters to carefully plan their strategies to meet market expectations.Table 1: Key RequirementsRequirementDescriptionImpact on ExportersEAN BarcodeOnline marketplaces (Bol.com, Coolblue, etc.) require EANs for product listings.Each product must have a registered barcode.Return RightsUnder EU consumer law, Dutch buyers can return products within 14 days without reason.Return procedures must be clearly stated on product pages and sales agreements.Free Returns ExpectationDutch consumers expect free returns; otherwise, they may abandon purchases.Return costs should be factored into profitability calculations.LogisticsFast delivery (1–3 days) and a local return address provide competitive advantage.EU-based warehousing or Dutch fulfillment solutions are recommended.UPV / EPR Textile ResponsibilitySince 2023, producers are responsible for textile recycling and reporting.Registration with Dutch UPV organizations is mandatory.Table 2: Opportunities & RisksOpportunitiesRisksCompliance with EAN and logistics allows easier marketplace entryHigh return rates may reduce profit margins“Free returns + fast delivery” increases customer loyaltyNon-compliance with UPV/EPR regulations can result in penaltiesDutch consumers have high trust in online shoppingInternational return addresses can lead to lost salesSustainability and recycling messaging can strengthen brand imageLogistics costs may impact price competitivenessStrategic RecommendationsProvide an EAN barcode for each product and align product catalogs accordingly.Partner with EU-based warehouses or Dutch fulfillment centers; Localize your return address.Integrate free returns into your profitability plan.Register with the Dutch UPV/EPR system and submit annual compliance reports.Highlight “Easy returns – fast delivery – sustainable production” in product descriptions to gain competitive advantage.ConclusionIn the Dutch curtain market, online sales success depends not only on product quality but also on EAN compliance, returns management, and logistics efficiency. Exporters who implement the right strategies in these areas can establish a strong presence on online marketplaces.Expand into the Dutch Market with E5 Global TradeE5 Global Trade helps Turkish exporters with EAN compliance, logistics partnerships, and UPV registration processes.👉 Take your curtain exports to the Netherlands online channels today with E5 Global Trade.